Headquarters in Tel Aviv Port, Israel
|Traded as||NASDAQ: WIX|
Number of locations
|Mark Tluszcz (Chair)|
Avishai Abrahami (CEO)
|Products||Wix Stores, Wix Bookings, Wix Hotel, Wix Restaurants, Wix Video, Wix Music, Wix ShoutOut, Wix Answers, Wix Logo Maker|
|Services||Website builder, Business Management, Web hosting service|
|Revenue||US$1 billion (2019)|
|US$47.24 million (2018)|
|Total assets||US$214.97 million (2016)|
|Total equity||US$6.08 billion[better source needed] (2018)|
|Owners||T. Rowe Price (14.1%)[failed verification]|
Mangrove Capital Partners (9.7%)
Fidelity Investments (5.5%)
Number of employees
Wix.com Ltd. (Hebrew: וויקס.קום) is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Lithuania, the United States, and Ukraine.
Users can add social plug-ins, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their web sites using a variety of Wix-developed and third-party applications. The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades.
Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Headquartered in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. The company entered an open beta phase in 2007 using a platform based on Adobe Flash.
By April 2010 Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners. In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million.
In June 2011, Wix launched the Facebook store module, making its first step into the social commerce trend. In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology. In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology. Wix's software development kit lets app developers create and offer web apps to the millions of Wix users around the globe.
By August 2013, the Wix platform had more than 34 million registered users.
On 15 May 2014, Wix launched the WixHive API which allows Wix apps within a user web site to capture and share their visitor data (such as contact information, messages, purchases and bookings) with other installed apps within the same web site.
IPO and acquisitions
In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.
In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals which use Wix websites. Wix Music was launched in 2015 as a platform for independent musicians to market and sell their music. Wix Restaurants was launched in 2016.
Users must purchase premium packages in order to connect their sites to their own domains, remove Wix ads, access to form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.
Wix provides customizable website templates and a drag-and-drop HTML5 web site builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options. Users also may opt to create their web sites from scratch. In October 2013, Wix introduced a mobile editor to allow users to adjust their sites for mobile viewing.
Wix App Market offers both free and subscription-based applications, with a revenue split of 70% for the developer and 30 percent for Wix. Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management.
- Appixia: Developer of a platform for building "mCommerce" apps (acquired March 2014)
- OpenRest: Provider of online ordering and mobile solutions for restaurants (acquired October 2014)
- Moment.me: Mobile website builder for events and marketing tools for social lead generation (acquired April 2015)
- Flok: Provider of customer loyalty programs tools (acquired January 2017)
- DeviantArt: Online community for art/design creators and enthusiasts (acquired February 2017)
- InkFrog: A web design company that provides customized business management software for eBay sellers (acquired June 2020)
Use of WordPress code
In October 2016, there was a controversy over Wix's use of WordPress's GPL-licensed code. In response, Avishai Abrahami, Wix's CEO, published an answer explaining which open-source code was used and how Wix collaborates with the open-source community. However, it was subsequently noted that collaboration with the open-source community was not sufficient under the terms of the GPL license, which requires any code built on GPL-licensed code to be released under the same license.
The company has advertised during the Super Bowl. In 2019, it ran a commercial for the 5th time. Over the years they have used the likes of Gal Gadot, Po, Karlie Kloss and Brett Favre in the commercials.
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- Wix targets indie musicians with WixMusic launch, Natalie Gagliordi, ZDNet | 31 March 2015
- Wix.com Launches Wix Restaurants Bringing a True DIY Solution for Online and Mobile Ordering to Restaurants Worldwide, Yahoo! Finance, 31 March 2016
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- "Wix's Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss". Ad Week. 2 July 2019.