Woocommerce logo.png
Original author(s) Mike Jolley, James Koster
Developer(s) Automattic
Initial release 2011 (2011)[1]
Stable release 3.2.0 (October 11, 2017; 3 months ago (2017-10-11)[2])
Repository Edit this at Wikidata
Written in PHP
Operating system Unix-like, Windows
Type e-commerce
License GPL
Website woocommerce.com

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and free base product.


WooCommerce was first developed by WordPress theme developer WooThemes,[4] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[5][6] that became WooCommerce.[7] In August 2014, WooCommerce powered 381,187 sites (or 17.77% of e-commerce sites online).[8]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce was held in San Francisco, California. It attracted 300 attendees.[9]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[10]


WooCommerce has been adopted by over 380,000 online retailers.[11] It is used by a number of high-traffic websites, among them are Internet Systems Consortium and Small Press Expo.[12] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[13] of e-commerce sites and millions of active installs.[14]


WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open source. In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with Woocommerce as well as plugins that make a theme framework compatible.[15]

Notable WooCommerce extensions include:

  • WooCommerce Bookings[16]: Which allows users to sell blocks of time as appointments.
  • WooCommerce Memberships[17]: which allows the user to restrict access to certain parts of their Wordpress website, and sell access to these parts of the website.

WooExpert Partner program

Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[18] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[19] until late 2017, when it moved to a flat "verified WooExpert" system[20].

See also


  1. ^ "WooCommerce Has Arrived". WooCommerce. 27 September 2011. Retrieved 17 January 2015. 
  2. ^ {{cite web | url=https://wordpress.org/plugins/woocommerce/changelog/ | title=WooCommerce - excelling eCommerce | publisher=WordPress | accessdate=2017
  3. ^ Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. Retrieved 17 January 2015. 
  4. ^ "WordPress Themes, Plugins & eCommerce". WooThemes. 
  5. ^ Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. Retrieved 17 January 2015. 
  6. ^ "Our forking views". Jigoshop. 26 August 2011. Retrieved 17 January 2015. 
  7. ^ Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. Retrieved 17 January 2015. 
  8. ^ "WooCommerce Growth Revisited: Four Million and Counting". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  9. ^ "Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". Wooconf. November 2014. Retrieved 5 October 2017. [non-primary source needed]
  10. ^ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Re/code. Retrieved 19 May 2015. 
  11. ^ "4 Million Downloads". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  12. ^ "WooCommerce E-Commerce Usage". WebTechster. Retrieved 2014-05-13. 
  13. ^ "Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. Retrieved 21 September 2015. 
  14. ^ "WordPress Plugins Stats". Retrieved 2015-09-22. [non-primary source needed]
  15. ^ "WooCommerce Genesis Framework for Woocommerce". 
  16. ^ https://www.recode.net/2015/5/19/11562762/wordpress-parent-automattic-buys-woocommerce-a-shopping-tool-for-web
  17. ^ https://www.speakinginbytes.com/2016/11/woocommerce-memberships/
  18. ^ "WooExperts - WooCommerce". WooCommerce. Retrieved 2017-09-03. 
  19. ^ "Becoming a WooExpert - WooCommerce". WooCommerce. Retrieved 2017-09-03. 
  20. ^ Scott, Robin. "WooCommerce Ends Gold, Silver, Bronze – Just WooExperts". Silicon Dales. Silicon Dales Ltd. Retrieved 6 February 2018.